Covivio celebrates the completion of the district The Sign in Milan with the inauguration of the Beauty Hub L’Oréal Italia

Located in Piazza Fernanda Pivano 1, Milan, the “Beauty Hub L’Oréal Italia” occupies the entirety of the last building to be handed over as part of The Sign urban regeneration project. A former industrial area in the south-west of the city, The Sign has been transformed into an innovative, sustainable and connected district, and is already home to major multinationals such as AON and NTT Data. 

The new building, totalling 13,000 m² over 9 floors, has been designed to the highest standards of sustainability and technological innovation, and features a façade that alternates glazed surfaces with opaque metal elements. After obtaining WiredScore Platinum certification, the building is now aiming for LEED Platinum, WELL and BiodiverCity certification – already obtained for the first lot of the project – confirming Covivio’s commitment to responsible real estate. 

The interior spaces have been designed to respond to new ways of working and the specific needs of its occupants, offering flexible, connected offices and collaborative, hybrid common spaces designed to stimulate creativity and boost performance. 

The Sign: an example of urban regeneration 

Covering an area of over 40,000 m², The Sign is an urban redevelopment project of Covivio designed by the integrated design firm Progetto CMR. Located in the south-west of Milan, in the Romolo area, it fits perfectly into the existing urban fabric thanks to its proximity to public transport and several of the city’s main universities. 

The area, which until 1997 housed the former Fonderia Vedani, has been transformed into an ultramodern business centre with green spaces open to the public and a public square of around 4,000 m², a real meeting place for the various users of this part of the city. In addition to workspaces, The Sign also offers a wide range of shops and services, helping to create a more mixed neighbourhood. 

With the arrival of the L’Oréal Italia teams, Covivio has once again demonstrated the quality of its approach and the attractiveness of its developments, both in terms of their location and their service profile, to major luxury groups such as LVMH and Moncler.