Vibrant
The Sign immediately became a natural part of the city’s urban fabric, blending seamlessly into its surroundings.
The Sign
The Sign, a project developed by Covivio in south Milan, stands out for its singular open architecture in a district brimming with fresh creative energy. Designed as a business incubator. The Sign welcomes the most innovative and demanding companies on the site of a former foundry.
Vibrant urban hub
The Sign is located in the south-west of Milan in an area well served by public transport. The IULM and NABA university campuses make it a lively area rich in cultural opportunities, while the extensive green spaces enhance the quality of life on the site.
A common thread : The Sign
The salient feature of the project created by Progetto CMR – Massimo Roj Architects is “The Sign”, a common thread that visually unites the buildings and public spaces. It starts with the stream of pedestrians emerging from Romolo underground station. It then traverses the buildings and square and creates a pathway of materials and light on the pavement.
On the façades, “The Sign” takes the form of a luminous glass curtain wall that extends between the interruptions of the metallic “skin”. This common thread is a unifying feature of the project, reconnecting it to its environment and making it clearly identifiable.
In the name of change
The Sign is an urban regeneration project that transformed the site of the 1950s Vedani foundry into a business district serving corporate needs and urban development. Today, The Sign includes 4 office buildings covering a total surface of 40,000m², the last of which, the “Beauty Hub L’Oréal Italia”, was handed over to L’Oréal Italia in early 2025, joining the headquarters of Aon and NTT Data. It also includes a public square named after Italian writer Fernanda Pivano, green spaces open to the public and a wide range of shops.
We were looking for a welcoming, inspiring and motivating setting. Our choice was confirmed by the enthusiasm with which our employees welcomed the move. Our new premises match our needs perfectly in terms of use and comfort. They also meet the most stringent criteria in terms of environmental performance, sustainability, flexibility and technological innovation, which will become the norm in all NTT DATA offices.
PAOLO MarinellI
Senior Vice President, Head of Business Support & Chief Financial Officer, NTT DATA
Certifications
- LEED Platinum
- Near Zero Energy Buildings (NZEB) class “A”
- BiodiverCity
- WELL livello Platinium
The Sign in 3 words
Iconic
The singularity of The Sign lies above all in its unique architecture based on reflection and transparency.
Connected
The Sign occupies a strategic location in the south-west of Milan, just a few minutes from the centre and not far from the Parco Agricolo Sud-Milano.
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